Natixis Partners advised the shareholders of marcel&fils in the context of the reorganisation of the Group’s ownership structure
Weinberg Capital Partners becomes, alongside its founder, a reference shareholder of marcel&fils, a regional leader in the distribution of food and non-food organic products in the South-East of France.
Marcel&fils, founded in 2008 by Emmanuel Dufour, is a retail brand that has been built around a concept with a strong identity combining tradition and modernity to offer a new gourmet organic food experience. The Group commercialises a complete and diversified assortment of more than 15,000 references. The food offer focuses on local products, and on a truly differentiated private label product range based on original and exclusive recipes. The health and beauty department is one of the most developed in the market, with the in-store presence of a naturopath to advise clients.
The brand creates a pleasant and inspiring shopping experience, with cheese and butchery corners as in a traditional food market. In 3 stores, restaurants enable to extend the experience by offering gourmet organic meals.
Over the past five years, with the support of Azulis Capital, Amundi Private Equity Funds and Sofipaca, the Group's turnover has tripled to reach nearly € 75 million in 2020, growing by more than 25% per year. From the end of 2015 to the end of 2020, the number of stores increased from 11 to 33, via new openings and acquisitions of local independent players.
Developing in a growing market and driven by a founder committed in the long term, the Group aims to continue its development and reach around one hundred stores by the end of 2026.