October 20th, 2022

Natixis Partners advised Maped on the acquisition of Juratoys

Maped, a France-based international leader in coloring and school supplies, completes the acquisition of Jura-based Juratoys, the French reference player in the creation and distribution of edutainment games and toys. This transaction relies on the joint vision around awakening and nurturing children’s talent, with the shared promise of providing them with the tools and toys essential to their essential, academic, and playful skills. The combination of Maped Group's industrial DNA and international distribution network along with Juratoys' unique know-how will enable the new group to accelerate the development of a responsible global offer entirely focused on the essential learning of the developing child. By joining forces while operating in separate distribution channels, the new group expects to achieve long-term value for all stakeholders and further reinforce the robustness of the group's brands and organization. Being part of a family group with a long-term vision will provide Juratoys with resources and support to achieve its strategic projects. Natixis Partners acted as exclusive financial advisor to Maped in this transaction.