sale of a minority stake to
July 7th, 2022
Natixis Partners advised the founder of SCP on the sale of a minority stake to Initiative & Finance
Natixis Partners advised the founder of SCP on the acquisition of a minority stake by Initiative & Finance to support its development. Founded in 2008 by Harry Chaouat, Services-Conseil & Publicité is a communication agency with a unique positioning that produces TV, digital and press advertising campaigns mainly for local accounts. SCP offers its customers access to national media thanks to its ability to forge long-standing partnerships with large-audience broadcasters, while at the same time creating offers adapted to SMEs at advantageous and accessible rates. The efficiency of its organization enables it to approach SMEs directly and to meet their expectations by offering them a turnkey solution, taking care of the writing of articles or the shooting of video spots. With the support of its new partner, this operation will enable the Group to continue its development, notably focused on the regionalization and segmentation of advertising as well as on external growth and international development.