sold to

July 4th, 2023

Natixis Partners advised the shareholders of FORGE ADOUR on its sale to Groupe SEB

Based in the Southwest region of France, the FORGE ADOUR Group is Europe's leading manufacturer of planchas. Renowned for its ability to innovate, the Group is writing the history of the plancha, and has become a driving force in the outdoor cooking sector. In addition to the quality of its teams in France and Spain, FORGE ADOUR's strengths lie in its capacity for constant innovation in both design and technological solutions. The products are in total harmony with the Group’s values of quality, durability and respect for the environment. In Bayonne, the company can count on the engineering department, product design, sales strategy, logistics and after-sales service. It's there that the company imagines the products of tomorrow and listens to its users. In Villafranca de los Barros (Spain), the ultra-modern factory is staffed by skilled, dedicated employees working on state-of-the-art machinery. After several decades of family development, first by founder Manuel Merin and then by his son Emmanuel Merin, accompanied by his partners Jean-Pierre Castel, Olivier Renoux and Samuel Derguy, the FORGE ADOUR Group has decided to join forces with Groupe SEB in order to pursue its development and strengthen its international presence. Natixis Partners acted as exclusive financial advisor to Groupe FORGE ADOUR's shareholders in this transaction.