Natixis Partners advised Initiative & Finance « Tomorrow » on the acquisition of Babymoov Group

Natixis Partners advised Initiative & Finance « Tomorrow », alongside Arkea Capital and the Management Team, on the acquisition of Babymoov Group, multi-specialist and leader in small and medium-sized childcare products with the Babymoov and Badabulle brands. Under the leadership of its three founders, Babymoov Group has consolidated its expertise and has become one of the French and European leaders in its market. Since 2018, the company has been experiencing double-digit annual organic growth to reach nearly €61 million of turnover by the end of 2021. Nearly 50% of its turnover is generated outside France, through 7 subsidiaries covering over 75 countries. The company’s unique Live Open Innovation process and continuous investment in R&D results in products praised by customers for their quality and durability. They offer a wide range of exclusive equipment for expectant and new parents, including pregnancy, meal prep, safety, sleep comfort, well-being, outdoor and hygiene. Initiative & Finance and Arkea are joining forces with the new Management Team and the founders to accelerate the implementation of strategic projects: continue international development, extend the company’s environmental commitments and sustainability and accelerate on external growth.